Commercial Excellence
Markytix takes an analytics-infused approach to commercialization, helping life sciences companies take advantage of the latest tools, techniques, and deep healthcare expertise. The result - reinvigorated solutions focused on scalable resources, precision insights, and actionable ideas.
Tender & Key Account Management
It costs 5x the investment to convince and build momentum in a new account than it does to maintain a key account. Investing in critical Demand Management skills such as Tender capabilities, Key Account Management and Commercial Contract Management are essential to maintaining a strong baseline.
Gross to Net
As an industry we make a significant investment into Gross to Net across four key areas: Distributor/Wholesaler Margin, Discounts, Rebates and Returns. Critically, any improvement in Gross to Net goes directly to EBITDA.
Capital Allocation
The ever evolving pharmaceutical landscape creates a need to periodically assess and optimize resources. With Markytix's advanced resource allocation algorithm, business can easily derive the impact of various promotional activities on brand's sales/share.
Pricing
We help you to develop a tailored approach to demonstrate your asset's value by providing pricing insights based on regional and local strategies, quantitative and qualitative analytics of price-volume trade off, building gross to net pricing strategy and developing innovative pricing / access models.
Operational Efficiency
Strong partner in helping clients drive tangible performance improvements in field force, marketing and retail operations by rethinking commercialization with an unexpected mix of practical expertise, therapeutic depth, and execution capabilities.
Field Force Effectiveness
Top quartile sales forces are 62% more effective than the median. Success in pharmaceutical selling begins with the basic field force equation (Targeting* Frequency* Coverage), its implementation and tailoring. Leveraging new AI driven sales force advisory platform can uplift the relevance and effectiveness of sales force engagement.
Portfolio Optimization
Pure play pharmaceutical companies were valued more highly than diversified ones. Recently, all innovative pharmaceutical companies ultimate goal is to become more focus, find right balance between mass market and specialty product and significantly increased the percentage of sales from newly launched products.
Retail Pharmacy
Retail pharmacy is critical in Emerging and Developed Markets. Switching to Generics from the Originator brands is motivated by a complex series of variables. In Emerging Markets the number one driver of 'Switch' is lack of pharmacy availability.
Marketing Excellence
Marketing Excellence is at the very heart of demand generation in the pharmaceutical commercial model. The key is one size does not fit all. Within each brand there are market specifics and opportunities to target, that will increase the ROI from tactical matrix execution.
Experience and Innovation
Make the right decisions and glean the right insights across your entire product lifecycle by tapping data science, advanced analytics and healthcare expertise from Markytix Technologies.
Customer Engagement
Advances in human science are making treatments more effective, but more complex. So providers need more support than ever to ensure they know what products to think about, and how to deliver the best, most efficient, care to their patients.
Omni-Channel & Digital
Omni-Channel & Digital as the most challenging Point of Differentiation (POD) in the pharmaceutical commercial model. A good digital strategy enables companies to better predict outcomes, engage multiple stakeholders efficiently, and improves access through integration.
Patient Analytics
Discover innovative ways to generate evidence and engage stakeholders across the entire healthcare ecosystem. Strong team of statisticians and domain experts to establish enterprise healthcare analytics ecosystem.
Performance Management and Insights
Life sciences companies are facing ever-increasing analytical challenges caused by the growing volume and diversity of available data, complex technology ecosystems and diversity of stakeholders requiring timely insights.
Our Approach
What we do best is develop solutions and services to address complexity and newness of given business problems. Our AI engineers can provide development services that can enable our partners to collect and analyse vast amount of data and to transform them into reliable and successful business strategy.
We follow international standards and best practices of problem solving and project management ensuring flawless quality and optimal use of resources.
Define the Problem
Define problem statement and test the definition against several criteria: clear success measures both in time frame and by the value of the decision maker
Disaggregate & Prioritize
Break the problem statement in to components of better analysis and to design hypothesis
Critical Analysis
Start with simple heuristics and rule of thumb to test the problem components for prioritization and complexity assessment. Apply analytics techniques to draw initial conclusion and pressure test the hypothesis
Build Work Plan
Design output and plan to deliver the output. Full details on team, processes, solution, infrastructure, risk/assumptions, budget and timelines
Synthesize Findings and Delivery
Assemble the scenario based solutioning into logical structure to deliver end to end working solution for end users
About Us
We are strategists, statistician and technologists who share a passion for creating unmatched customer experiences, data models and digital products that reshape the connection between brands and their consumers.
We use data, technology, advanced analytics and domain expertise to help customers drive healthcare - and human health - forward. Together with the companies we serve, we are enabling a more modern, more effective and more efficient healthcare system, and creating breakthrough solutions that transform business and patient outcomes.